Prime cuts

We couldn’t have been more excited when we were approached by the new owner of this 145 year old fishing tackle company to introduce a whole new generation of anglers to this venerable brand, as well as create an e-Commerce platform to augment their retail sales.

This engagement began with creating a logo that was a modern take on the traditional fishing tackle look & feel. From there, we created a robust website that brings the brand to life, allows users to buy the tackle and branded merchandise online as well as engage with the brand by sharing their fishing success stories.

Our other deliverables included:

1. In-box postcards to thank new customers

2. Direct Response mailing to engage existing buyers

3. In-store hang tags to drive brand engagement

4. e-Commerce apparel sales opportunity